Every day, people ask Google and AI things you know by heart. Loop turns your answers into articles for your site.
From €250/month, no minimum term.
An example of Loop: a business owner gets a question on their phone, answers by talking, and the answer becomes an article on their site.
Before the first question
We read your site and look at what your customers search for on Google: how often, what a click costs and who answers them now. Then we ask the AI assistants the same questions and see who they recommend.
The searches and figures are real, from Finnish Google, translated. The company is made up.
Google searches a month
Cost per click
bathroom renovation
€1.86
bathroom renovation price
€1.06
bathroom renovation turku
€2.75
bathroom renovation price per m²
€0.68
bathroom renovation costs
€2.06
what does a bathroom renovation cost
€0.96
what the housing company covers in a bathroom renovation
€0.31
how long a bathroom renovation takes
€0.90
All searches about price
about 4,300 a month
One ad click for every search listed
about €13,800 a month
Top of Google for “bathroom renovation price”
Every renovation company that made the top has a price guide or a price calculator on its site.
This became the first question
What goes into the price of a bathroom renovation with you, and what usually pushes it up?
When it suits you
The question waits on your phone. You press a button and talk as you would to a customer. If something important went unsaid, Loop points it out, and you can skip any question you'd rather not answer.
Before publishing
The article is written in your words. Before it goes live, you confirm the facts are right, and if something is wrong, you say the correction out loud.
Remontti Aalto Oy
MikkoRemontti Aalto Oy · 1 min readA bathroom renovation in an apartment block usually costs 15,000–20,000 euros with us. Here's what makes up the price, what raises it and how we agree on it in advance.
“We always agree on a fixed price before the work starts, so the customer knows what they'll pay.”
After approval
An approved article goes on your site, in English too on bilingual sites. The next time we ask AI assistants your field's questions, you'll see whether they recommend you yet.
AI's recommendation
web search
“What's a good hotel in Raisio?”
Asked in Finnish, as customers ask it: ”Mikä on hyvä hotelli Raisiossa?”
You were among the recommendations.
Recommended businesses
The answer especially recommends Hotelli Loimu in Raisio, with Martinhovi and Gasthaus Henri as alternatives. It also suggests hotels in central Turku, such as Scandic Julia and Hamburger Börs.
Asked 9 Oct 2026, 14:49. AI answers vary from one time to the next, so this is one sample.
Kompell Chat answers your visitorsComing
It answers your site's visitors only from checked facts, and every answer you give in Loop adds to what it can tell them. At night too.
Onboarding for new hires
A new hire reads how you price and why the work is done the way it is, and the whole crew gives customers the same answer.
A link instead of the same explanation
When a customer asks the same thing for the third time this week, you send the article instead of explaining it on the phone again.
Ready-made posts
Every article gives you a social post, a newsletter topic or something to attach to a quote.
Searches with a buyer behind them
We read your site and pull your field's real searches: how often they're made, what a click costs and who answers on Google now.
The AI assistants, asked
We ask ChatGPT, Gemini and Perplexity your customers' questions and see who they recommend.
Questions for every service
We find your products, services and locations on your site, and each one gets questions of its own.
A reason behind every question
You see the search that prompted it and how many people make it.
Talk or type
What you say is written up, and you can fix the text before sending.
What a buyer would still ask
Once you've answered, Loop shows what a customer might still want to know.
Or just check the statements
On a busy day, mark statements as true, false or it depends.
Your own topics and sources
Suggest a topic, skip a question, or add facts and sources the article lists.
Your words, your site's voice
The article is built from your answer and written in your site's own voice.
Your best line, up front
Your strongest sentence goes into the article as a quote.
Corrections out loud
Read the article on your phone, confirm the facts and say any corrections out loud.
Edit after publishing
Say the change and approve the new version. The old one stays up until then.
Straight to your site
An approved article publishes to sites built by Kompell, and to WordPress through our plugin.
Answers on your service pages
On WordPress, answers go onto the service's own page as questions and answers.
In English too
On bilingual sites, the approved article is translated into English when it's published.
Short answers add up
Short answers collect on one questions page that grows over time.
See where you show up
A view of your Google rank for the searches you track, and which AI assistants mention you.
Notifications on your phone
Your phone tells you when an article is waiting for you and when it's live.
No passwords
A link remembers your phone for a year.
A team behind it
Our team sees every answer and article as it comes in.
The price depends on how many questions you want to answer a month. There is no minimum term.
The monthly price includes
Prices exclude VAT.
The assessment is a conversation of about an hour. After that, you answer when you have time. Most questions take a couple of minutes, and reading the article about the same.
Skip it. There are always others in the queue, and you can suggest a topic of your own, such as something customers often ask you.
AI writes the article from your answer, in your words and your site's own voice. The substance and the examples are yours, and an article goes on your site only once you've checked the facts and approved it.
Loop publishes straight to sites built by Kompell, and to WordPress sites through our plugin. On WordPress, answers can also go onto the service's own page. For other platforms, we hand over the approved articles ready to publish.
In Stockholm. Only the text of what you say is kept, and the models we use don't train on your answers.
We research your field before you pay anything and go through it with you in half an hour.
Rather talk on the phone?
